Video on Demand and Video on Line

 

While video-on-demand is still a tiny portion of daily viewing, its usage is growing.  In July, according to Rentrak, there were 655 million orders  which is an 11% increase over June. The amount of time that people spend watching VOD has also increased by quite a bit – by 47%. Interestingly, 476 million of those transactions were free ones, and a third of them were music-related content.  Next up after music was kids programming, which climbed 18% in July. http://tvbythenumbers.com/2009/09/01/video-on-demand-usage-grows-still-tiny/25943

 On the integration of TV and online video, Michael Kokernak suggests that for consumers, there should be a seamless platform that makes the experience one about video, rather than about where you’re watching it.  For the broadcasters, then, there is a lot of work to do. Big media, he says, “needs to figure out a way to operate (for at least the next five to seven years) with one foot firmly planted in today’s TV distribution platform, while incubating their Internet audiences.” This is a provoking think piece in the Media Post.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=112847

Advertisements

Tags:

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: