What About Next Year?

OK, so this year was a wash, advertising wise.  But where will the money go next year?  A bigger chunk of it will be online next year, says GroupM Interaction.  Globally, Internet advertising will rise about 11% in 2010 , and in the US it will be about 17% of all ad spending.  The biggest part of that will be in tried and true search advertising, but as we just mentioned, mobile will continue to grow.  Display advertising is the exception; it’s share of spend has been falling year after year for a while now.  http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=113920


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