Warner Music and YouTube Make Up

The long standing feud between Warner Music and YouTube has finally been cleared up. This is particularly timely considering the launch of Vevo (see last week). Last December Warner pulled its music videos, which had gotten over a billion views in two years, from YouTube in a licensing dispute. This week the two made a multi-year pact to give Warner what they consider a better revenue split. The LA Times points out that “ In an effort to attract advertisers, the music company will attempt to create a better presentation surrounding its artists’ music on YouTube with high-definition videos, a cleaner look, links to the musician’s or band’s website and eventually songs or other merchandise to purchase.”  http://www.latimes.com/business/la-fi-ct-youtube30-2009sep30,0,6515678.story



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