I Remember It – No, I Hate It

Finding the balance in video advertising between what will be memorable to viewers and what they will find intrusive, and therefore ignore, is difficult, and getting to be moreso, as more content finds its way online.  A new report, aptly titled “Marketing to the Online Audience”, offers that the marketer should make video ads suitable to length of content” so that they are not too pushy, and devoting resources to develop high-quality video creative that is well-targeted to the intended online audience.” Another study, by MTV Networks and Insight Express found that their “audience liked how short preroll and overlay ad combinations appeared and then disappeared, making them lower-impact and less intrusive—but with higher awareness metrics, too.” For more information on these and other reports on the same topic, eMarketer has the story.


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