Networkers Go Shopping

Social networkers, according to Anderson Analytics, are more likely to make online purchases than other consumers.  And they like to share the fact that they did it with their friends.  29% share their recommendations at least every few weeks (Razorfish). The upshot of this is that e-commerce sites need to use this to their advantage.  Although most top merchants have some social presence, we are really in the early days of the social networking phenomenon, and most have not figured out how to do it well.  While Facebook is creating e-commerce applications on its site, it’s really the recommendations that drive sales, and a new eMarketer study makes this case. ““People are spending more time on social networks and are able to conduct more of their regular activities on these platforms. E-commerce on social networks has barely tapped that potential.”



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: