Google Hopes to Make You Feel Your Privacy is Safe With Them

This week, Google announced a new feature, the Dashboard, which it purports will help you feel more secure.  The Dashboard is simply a visual overlay that lets you see information about how much you use things like Gmail, YouTube, Picasa, and any other Google tools that are in your particular arsenal. “Transparency, choice and control have become a key part of Google’s philosophy, and today, we’re happy to announce that we’re doing even more,” says the company.   In other words, it is telling you what you already know, in hopes that this will blind you to everything they’re not telling you – like what data they’re picking up that is not tied to a Google account. For instance, Google retains every search you’ve ever done, with the IP address from which the search came; in addition, Google also collects data used for behavioral advertising. While you can see and control the categories of ads you receive, it doesn’t show the raw data that’s used to compile the categories. So all in all, this is a really a step in the right direction in terms of removing a layer of opacity, but I’m not sure that transparent is quite the right word yet. SearchEngineLand has the story.



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