Money on the Line

By 2013, says eMarketer, nearly half of all mobile phone users will be accessing the web via their phones at least once a month. Nielsen concurs, although they feel the magic half-way point will be reached by 2011.  Either way, that time is coming, and coming soon. Which means that mobile content, already a growing market, will become a really viable one. Mobile Internet users, says eMarketer,  used to a largely ad-supported Web, will expect free content on their phones as well. But content owners will be more likely to look toward a subscription model. “Premium content will be monetized through subscriptions, download fees and other direct transactions with consumers, while more commoditized media will likely exist in ad-supported settings,” said an eMarketer analyst. And then there’s the app market, a whole new arena. At the moment it is a $343 million market, and let’s not sneeze at that because it’s still very new. By 2013, though, it is expected to ramp up to $4.2 billion

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