Bye Bye Oprah

We mentioned last week that Oprah Winfrey might be leaving daytime TV, and now we know that the ugly rumor is true. Don’t expect this departure to happen any minute – her last day will be September 9, 2011.  And why should you care?  Most likely you don’t – in line with daytime TV in general, Oprah’s ratings have fallen 45% in adults 18 – 49. The issue is not about her, or her show, per se (OK, well, I guess it is if you’re a die-hard fan), but what will replace it. As Broadcasting & Cable says, “Not all stations have the strong news position of the ABC stations, and offering more local news won’t make sense for them. Moreover, too much news in a market can mean too much advertising inventory in news, reducing the value of that news inventory for all players.

Stations also are much weaker financially than they were in Oprah‘s heyday, so whatever syndicated show gets the slots shouldn’t expect to earn Oprah money.”


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