Magazines All Join Hands

Meanwhile,  The New York Observer has details on the partnership between the magazine industry’s biggest players.  This partnership will be the one that creates the online newsstand which will prepare periodicals for readership across many platforms , not just the rumored Apple Tablet. Any of their products will be available to consumers through an iTunes-like format, and will give the publications some leverage against the platform holders (read Apple, Amazon, RIM, etc). The idea for this partnership came from John Squires, who stepped down from the EVP position at Time to become the interim exec of this company.  The idea, the Observer notes, ““He had this idea. These guys are all big competitors and now they’re laying down their arms to try figure this whole new world out together.”

Each magazine publisher now believes it’s too risky to go it alone to find new ways to get consumers to pay. If they all join together, the reasoning goes, they stand a better chance of producing greater revenue.”

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