“Pawn Stars” Gets Its Viewers In On the Act

If engagement is going to be the watchword of 2010, how can broadcasters get involved with their viewers, and get their viewers involved with them in the most immediate way? A show on the History network, inventively titled “Pawn Stars” deals with a family in Las Vegas that runs a pawn and antique business. In its season opener on Monday, the family had three of their items put up for auction, an auction at which the viewers could bid for the items.  The auction will run until December 8 on a history.com micro-site, and proceeds will go to a charity of the family’s choice.  MediaPost has the story.



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