What Will Become of Daytime Television?

53 year old As the World Turns is going off the air.  Were you surprised that it was still on (I remember my grandmother watching it.)? It is somewhat amazing that P&G was still in the business of creating drama. The soap opera as a genre is dying and Oprah is leaving her syndicated show. Maybe it’s not just the soap opera genre, but the concept of daytime TV as opposed to any other type of TV, just as the distinctions between broadcast, cable and online have become so blurry as to disappear altogether. Video is video and outside of live events like sports there is very little reason any more to make those distinctions when there are so many other options for viewing. Procter & Gamble first began producing soap operas in 1933, says Crain’s, with the radio show Ma Perkins, and has made a total of 20 such programs in its history.

And yet, the concept of the continuing TV saga has yet to bite the dust, and in fact, one oldie is being resurrected.  Reuters is floating a rumor that Dallas is coming back.



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