Netflix Look Toward the Future

Netflix has been doing very well during the recession.  But its CEO, Reed Hastings is looking to the future and sees that it’s in streamable content. While the company has had a growth in such content, the licensing rules of the studios precludes it from obtaining a lot of premium releases.  Paid Content reports that the company is willing to “write big checks” to the studios to help convince them that digital distribution is a good thing, and not to be feared.  This week, though, Netflix made a deal with Warner Brothers to hold off for 28 days on new releases.  In return, they get a lowered cost on movies, says Crains. But that’s for the stuff that comes in red envelopes, not for the digital stream.


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