Pandora Does Hardware

It’s not just publishers and search engines that are getting into the hardware business.  That very excellent music distribution channel, Pandora, is about to enter your car, and not on you iPhone, either. Paid Content reports that the music company made a deal with Pioneer at the Consumer Electronics show. Pioneer will sell, starting in March, a device that will “ detect users’ Pandora settings on their Apple iPhones.”  While  the app will run on the phone, all of the control and display elements will show up on the dashboard of your car.  It will cost $1200, but service is free.  Pandora, which only a year ago looked like it might go out of business, now has about 42 million users. Its founder Tim Westergren believes that the Pioneer partnership will help change internet radio’s image from being “a computer thing” to being an “an anytime, anywhere thing.”  Paid Content says.

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