Your Very Own Advertising

Advertisers have considered targeted advertising on television to be pretty much the holy grail.  Xerox filed a patent last week, according to the MediaPost, for an “apparatus” that would deliver specific content to specific viewers.  The Xerox patent does not refer to advertising per se; it refers to all kinds of content, but it does see where the money is: “Embedding commercials into broadcasted programming provides marketers another method to get their message out to the public without program interruption and on a customized basis”.  The patent says that people would be less likely to skip ads that were customized to them.  I’m not sure about that – it might up the creepiness factor a few notches, though.

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