Your Very Own Advertising

Advertisers have considered targeted advertising on television to be pretty much the holy grail.  Xerox filed a patent last week, according to the MediaPost, for an “apparatus” that would deliver specific content to specific viewers.  The Xerox patent does not refer to advertising per se; it refers to all kinds of content, but it does see where the money is: “Embedding commercials into broadcasted programming provides marketers another method to get their message out to the public without program interruption and on a customized basis”.  The patent says that people would be less likely to skip ads that were customized to them.  I’m not sure about that – it might up the creepiness factor a few notches, though.

Advertisements

Tags: , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: