YouTube Dips Its Toe in Netflix’ Waters

In the world of video, we can never forget YouTube, which is announcing its own payment plan this week, with a video-rental plan that is launching today.  Sort of – there will be five movies from the Sundance Festival available for rent through January 31. YouTube’s content partners will be able to set their own price (which for these five will be $3.99) and consumers can pay through Google Checkout.  This is a real indication that the ad model Google has been relying on to make YouTube profitable has not been the rousing success that they thought it would.  According to WSJ, Google may have a problem talking major studios into supplying content, even when they can charge what they like.


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