The Money’s in the Apps

The big money in mobile will come from apps, according to a new report from Gartner. They expect consumers to spend $6.7 billion in mobile application stores.  They think that by 2013, downloads will surpass 21.6 billion, 87% of which will be free. Still, three years from now, total revenue for apps will be close to $30 billion.  Advertising-sponsored mobile applications will generate almost 25% of mobile application stores revenue by 2013.
“High-end smartphone users today tend to be early adopters, more trustful of billing mechanisms, and will pay for applications that meet their needs. Average smartphone users will be less tech-savvy and will be more reluctant to pay for applications. Growth in smartphone sales will not necessarily mean that consumers will spend more money, but it will widen the addressable market for an offering that will be advertising-funded.”

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