A Modicum of Dirt About the Times’ Pay Wall

At a recent paidContent conference, NY Times executives started to shed some light on the new metered model pay wall that the paper will be erecting by 2011. SVP of digital operations Martin Nisenholtz said that home subscribers would have free access to the site, and that visitors will be able to get a set number of articles before having to shell out. “The need is not just to figure out pricing and metering but how to grow the advertising business,” Nisenholtz said. “The challenge is to come up with a model to get both.” And, reports Editor & Publisher, the panel of Times execs was asked whether they thought  the Times would lose relevance when the pay wall was built. “No, I’m not,” Arthur O Sulzberger replied. “It’s not about mass reach but the quality of the audience and the quality of the journalism.”

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