Blackberry Use Fueled By Inertia?

And as far as those Blackberries are concerned, enterprise seems to be keeping RIM in business, and the leader in the smartphone market.  Still, a recent survey by Crowd Science found that 90% of iPhone and Android users would stick with their brand when buying their next phone, as opposed to Blackberry users, 40% of whom would prefer an iPhone. And while only 9% of iPhone users would be willing to switch to the Android based Nexus One, a third of Blackberry users would be willing to switch to an Android phone. So Google’s marketing opportunity seems to be with Blackberry users, most of whom have their  phones supplied by their workplace.  Which the CEO of Crowd Science refers to as “inertia”. “”There’s so much upside for iPhone and Android to be introduced to businesses that aren’t being tapped.” The story from Media Post.

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