Digital Ad Revenues Surpass Print

Consulting firm Outsell conducted its annual forecast of ad spending, and for the first time found that digital ad revenues are about to surpass print  this year. This is a big milestone in the history of online advertising, as advertisers plan to spend 32.5% ($119.6 billion) on digital, versus 30.3% ($111.5 billion) for print. Not every part of the digital market is buoyant. One surprising prediction in the report has mobile advertising revenues sinking 16% in 2010 compared to 2009. On the television front (combining broadcast and cable), Outsell has total TV ad revenues falling 6.5% to $59.6 billion.

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