Mobile TV

Although digital TV was meant for the TV set in your living room, TV stations are now starting to broadcast signals that can show programming anywhere.  For instance on mobile devices. The NY Times reports that if enough people watch using the mobile TV technology, known as “ATSC Mobile DTV Standard,” local stations will be able to charge more for commercials and increase their revenue.   The technology will be used on new portable televisions with up to 10-inch screens, while smartphones and laptops with special adapters will also receive the signals. Still, the devices have to be within about 60 miles of a broadcast tower for a clear picture. The boon for advertisers is that “The Mobile DTV standard also allows for two-way communication. When viewing an ad, a viewer may push a button to see more information or have it sent by e-mail. The system can also be used for voting, polling and audience measurement.”

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