Reports of the Death of Radio Greatly Exaggerated

Maybe the radio isn’t as dead as we think it is. Ad Age found a study by BIA/Kelsey  that shows that radio’s web operations will fuel growth of 2-4%  a year, which will sustain itself for the forseeable future.  Not stellar, perhaps, but it beats the mammoth slide that the industry has suffered over the last year. Says an exec from BIA/Kelsey:

The industry will continue to grow its online revenues in 2010 as increasingly more progressive radio groups recognize they are more than just over-the-air transmitters and begin to integrate cross-platform promotions with their broadcast and web operations.



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