Apple Does Advertising. Take That, Google

With the launch of the iPad, there’s a lot of talking going on about how to do advertising on it.  Apple wants to get a piece of that action, and yesterday it announced a system that would deliver ads across all of its mobile devices.  the ad platform will be built into the new OS4 operating system that will be released this summer.  ClickZ says that Apple will sell and serve the ads (surprised?  Of course not) and take 40% of proceeds with the rest going to the app developer. At the unveiling, Steve Jobs said that his aim was to improve the quality of ads that are currently served up on mobile devices, particularly his, and make them more interactive, provided with greater “emotion” and becoming “mini-branded applications in their own right”.  Look out Google. Actually, Google’s purchase of AdMob, which is still going through FTC channels, is going to put them in direct competition.

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