Chrisitan Science Monitor Doing Well Without a Daily Edition But With Some Help

About a year ago, the Christian Science Monitor ceased to print a daily edition.  Since then, online traffic is up more than 60%, and they are on budget.  But, online ad revenues are about half of what they were projected to be , says MediaMatters. CSM also has a weekly print edition that has grown 79% in circulation (from 43,000 to 77,000).  Here’s the hitch, though.  CSM is subsidized by the first Church of Christ which hands the paper $20 million a year into the paper (5 times what it could generate on its own, given the $490K ad revenue that it actually got). There are currently, after a recent buyout offer, 81 editorial employees, better than most web journalism efforts, and certainly more than could be paid by revenue alone. Still, CSM is hoping to extricate itself from its paying parent within the next 5 years. Hmm.


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