ABC’s Free iPad App

We’ve been talking about the iPad primarily s an e-reader, but the advantage that it has over other e-readers is that it’s a full media consumption device.  So far, ABC is the only network to create a free app for watching its shows (with advertising).  And it has been, says the Wall Street Journal, a success.  In the first 10 days of the iPad’s existence, ABC’s app has been downloaded 205,000 times, which means that it was being used on about half of the iPads sold at that time. 650,000 episodes had been watched, and “several million” ad impressions were seen. Says the Journal, “the iPad app also includes links that let viewers buy episodes through Apple’s iTunes Store. The iPad app is part of Disney’s broader strategy of creating numerous legitimate — and revenue-generating — ways for consumers to access its content.”

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