E-Readers Really Are Saving Magazines

Well, it won’t make magazine publishing extinct, that’s for sure, and it, as well as other e-readers, may actually end up being the saving grace that publishers hoped they would be.  A study by Mediamark Research showed that more e-reader owners read magazines either in print or online than their unconnected peers do – 91% vs 84%.  They also read more magazines. Whereas the general population reads 11 magazine issues per month, e-reader readers read 13 issues per month.  In addition,  e-reader owners value the magazines more than the average adult.

To bring that point home a bit, Zinio, which creates digital versions of magazines for publishers said that its Newsstand is the no. 1 free news app downloaded by iPad owners .  And it’s so far the fifth most downloaded free app, just behind Netflix, and just ahead of the weather channel. That was on then.  Today,  three weeks after the iPad’s launch, Zinio emerged as the number 1 free news app. This should bring joy to the hearts of magazine publishers everywhere.


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