Hulu Goes Freemium

The ad model is one way to generate revenue, and as has been suspected for quite some time, Hulu is about to test a subscription service starting in late May.  There will still be a free Hulu, the LA Times says,  for the five most recent episodes of shows, but a more comprehensive selection will be available for $9.95 a month.  Hulu has been under pressure from its owners, Disney, NBC and News corp  to start generating more than the $100 million in revenue it is making from advertising, and also to wean viewers off of the free model.

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