They Really Do Take Care of Their Online Lives

A new report by the Pew Internet and American Life Project refuted some people’s (including Mark Zuckerberg) notion that young people do not care about maintaining privacy on Internet sites.  Reputation Management and Social Media found that young adults, those aged 19-29, are in fact the most active managers of their online lives. For example, more than two-thirds (71%) those young adults who use social networking sites have changed the privacy settings on their profile to limit what they share with others online. In addition, 44% of young adult internet users say that they “take steps to limit the amount of personal information available about them online”, 47% of them delete unwanted comments about themselves that are made on their profiles, and 41% have removed their tagging from photos.  These numbers are considerably higher than those for older social networkers, but then again, they probably have a lot more information to manage.

Still, the Internet is where people go to find out about you, and that includes potential employers, as well, as potential dates, so there are benefits to having an online presence.  Many of those social networkers who are employed work for a company that has very strict policies about how their employees present themselves online, thereby limiting what they can put in a profile or a blog post.  This can prove interesting as it blurs the line, which used to be very distinct, between one’s working life and one’s private life.  40% of users say that they have been contacted by someone from their past because of their online profile – of course that can be seen as a negative, depending on who from your past finds you. I’m sure that we’ve all found  that there’s a reason that those people are in our past.

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